| There is a woman in Kansas named Debbie. | | | | share their needs and raise some money. |
| Every Saturday she opens up a former opera | | | | Sometimes this means these non-profit groups |
| house as a place for a farmer's market. She has | | | | provide a fee-based breakfast, bake sale or talent |
| used this old building as a craft shop and a place | | | | show. |
| to build her designs, but that season has passed. | | | | The end result for Debbie is that more people |
| Today, Debbie works to line up entertainment. | | | | come to the farmer's market and most of them |
| Visitors can find the typical produce, home-baked | | | | will browse the other booths. Success comes |
| good and crafts, but Debbie knows that she has | | | | when she sees booths packing up early because |
| to keep solid foot traffic coming in if she is going | | | | they sold everything they came with. |
| to succeed in her most recent business venture. | | | | They say that necessity is the mother of |
| Debbie's story is inspiring. You see it wasn't so | | | | invention, for Debbie necessity meant taking an |
| long ago that Debbie and her husband took their | | | | old building and giving people a new reason to visit. |
| craft from the old opera house and traveled | | | | This is the same innovative thinking that can help |
| throughout the region selling her wares. Before he | | | | your online business succeed. Traffic building may |
| passed away her husband would cut wooden | | | | take on different forms than a small town bake |
| pieces while she painted and finished the product. | | | | sale at an old opera house, but you can follow the |
| That was before her the cancer. | | | | example of Debbie and find ways to keep your |
| When her husband died Debbie had choices to | | | | cyber doors open by encouraging customers to |
| make. When it came to her survival she knew | | | | come by and see what you have to offer. Don't |
| she had to do something important. She began to | | | | take low visitor counts lying down. Develop a new |
| investigate the process of developing, hosting and | | | | angle and seek to move forward. |
| maintaining a farmer's market. She began to | | | | There is an old saying that it is better to spend |
| network with others in her community who could | | | | time making a net than diving randomly for fish. |
| help her and then, because of the trust most | | | | This is true in traffic building too, spend time to |
| people had in Debbie the booths inside the Opera | | | | develop solid ideas instead of taking pot shots in |
| House filled up. | | | | the dark. |
| Debbie knows foot traffic is important so she | | | | Debbie is walking hard on the road to success and |
| uses her marketing skills to make sure every | | | | she's hoping others walk with her. They are lining |
| week has the best chance of success. One of the | | | | up at the opera house. What are you doing to |
| key things Debbie has done is make a prominent | | | | bring people to your online store? What are you |
| space available for a non-profit organization to | | | | doing to keep them coming back? |