| It all began with the rise of the music industry in | | | | to the original design presented to him or her by |
| the latter part of the 20th century. Popular music | | | | the musician. One solution to resolve this conflict is |
| started hitting the charts of each continent and so | | | | by drawing a consensus between CD and DVD |
| did the demand for albums that are not only | | | | cover designer and musician. Being both artists in |
| noted for the quality of music they contained, but | | | | their own fields of specialization, both is sure to |
| worth keeping in a collection because of its unique | | | | understand the integrity involved in such work. |
| design. Thus, CD and DVD cover design evolved | | | | Letting the graphics sing in tune with the theme is |
| into an art in itself, as it became a medium of | | | | a sure way to start this. |
| artistic expression. In fact, it became more than | | | | Thematic unity aside from understanding between |
| an artistic expression, but a means of building a | | | | musician and cover artist is usually based on the |
| name for the artist itself, aside from the musician | | | | mood and content of the album. Every talented |
| or the record label itself. | | | | album artist knows that. Every album artist also |
| CD and DVD cover design is basically a sub-field in | | | | knows that themes are best generated from |
| graphic design. A method of visual communication, | | | | content. This is the only to get approved by a |
| it uses the elements of texts and images to | | | | record label or musician whom an artist have to |
| present or represent information. In this case, | | | | convince first that the or she really knows what |
| what are being represented is the record | | | | he or she is doing. This is an important |
| company and the musician, not to mention, the | | | | consideration to make when we realize that most |
| cover designer himself. This is why it is considered | | | | of the time, album artists have a false |
| an effective way of advertising. For the recording | | | | preoccupation of artistic compromises, without |
| company and musician, it inevitably opens the | | | | even realizing that sometimes, art requires a kind |
| opportunity for better representation to | | | | of sacrifice, which is a sign of an artist's discipline. |
| consumers. For the cover designer, it makes | | | | In this way, album art could be rightfully called an |
| room for more clients asking you to have their | | | | art. Craftsmanship is no longer a problem in this |
| albums designed. While this means revenue, it also | | | | computer age, too. With the invention of more |
| has its own set of challenges. | | | | advanced graphic design softwares, tools to |
| One challenge is creating a work environment | | | | create one's original and to express one's |
| wherein artist and musician meet both standards | | | | ingenuity is made more easy. With such things |
| and agree on a design when contradictions | | | | available at the artists' creative use, possibilities in |
| surface. There are times when a musician and a | | | | album art as well as on its financial side have |
| record label want to set and create a certain | | | | become open. In a way, CD and DVD covers can |
| mood in the album cover. But sometimes, a | | | | really be considered art. |
| freethinking artist would have a contrasting idea | | | | |