iTunes U gives a new stage to the Royal Opera House

http-equiv="Content-Type" content="text/html;will also find audio tracks and visual trailers that
charset=utf-8">take you into the heart of the performances and
The Royal Opera House is the first performinggive a real insight into the power and majesty of
arts organisation in Europe (and only the third inproductions that respect historical evolvement and
the world), to launch its own iTunes U materialscontext, as well as convey contemporary
which currently includes over 300 items ofinterpretations. This is performance art for the
multi-media content available for free21st century.
download.iTunes U is a unique and specialised areaPerforming Arts for allThe true beauty of this
of the iTunes store which was initially designed tomulti-media digital platform is the accessibility it
allow Higher Education institutions to make audioprovides in a range of formats. The Insights
and visual content available to students forselection of downloads, which were taken from a
download and subscription. Today, there is arange of successful events, includes highly
myriad of information available from a range ofinformative and captivating discussions that
educational and cultural organisations which allowsprovide a unique opportunity to find out more
individuals to access exciting content, much ofabout the Royal Opera House productions. These
which was previously unreleased or unavailable. Itinclude interviews with choreographers, directors
is anticipated that The Royal Opera House willand cast, as well as the background to the music
increase their own materials to feature somefeatured and other more practical information
1,000 items over the course of 2010. But what issessions. Because of the way the materials have
the content and who is it for?been created, it’s a great opportunity to
Behind the scenesFor many, a trip behind theexperience what feels like a personalised journey
scenes of an opera or ballet performance at Theof discovery around the characters and stories,
Royal Opera House remains an unfulfilled fantasy,which helps to explain some of the more complex
yet The Royal Opera House on iTunes U can nowscenes and drama. Watching a young performer
offer exactly that. Whether you have a lovetake on intricate scenes guided by the Director of
affair with the performing arts, are studying,the Royal Ballet, for example, is inspiring and
training or working within this cultural sector, orenchanting, and reveals a more vulnerable side to
even just want to find out what opera and balletthe polished perfection audiences are used to
can offer, there is so much to choose from.seeing on stage.
There are downloads in a range of formatsIf you thought you had to be a ballet or opera
including: ‘Swan Lake’, ‘Theaficionado to understand or appreciate any of
Nutcracker’, ‘Sleeping Beauty’these materials, then think again. This platform
and ‘Giselle’ in rehearsal, conversationsuncovers new insights into the global institution
with performing arts pioneers and performersthat is the Royal Opera House and with that
such as Mara Galeazzi, Principal of La Scala andcomes the power to engage truly diverse
Tenor Rolando Villazon and resources and toolsaudiences. It brings performance art to life and
such as: ‘Opera Behind the Scenes’ andmakes it real for audiences across the world to
‘Ballet Teaching Resources’. Here youenjoy. Best of all, it’s entirely free!