| There are many ways to do this. Game tickets | | | | It's all a matter of getting a heads up before each |
| are a time-proven strategy, of course, only not | | | | act (there are usually three acts) and getting |
| everyone likes sports. A dinner at a fancy | | | | good drinks in the intermission (with three acts, |
| restaurant is always a potential deal clincher. And | | | | there are normally two intermissions). All you |
| so forth. | | | | have to do, really, is select a good piece, find out |
| Everyone does it, though. It's expected. | | | | all about it, and be your customer's guide. Instruct |
| Predictable. Routine. | | | | them before each act (tell them the story, explain |
| If you want to be remembered by your client, | | | | about the moments they should pay especial |
| though, you might as well try something unusual, | | | | attention to, throw in a couple of nuances and |
| something that'll set you apart from the rest of | | | | tips, relate some of the piece's history, etc). |
| executives who only entertain their customers | | | | It's not rocket science. There are only about |
| because they have to. Most customers can feel | | | | sixteen great, invariably entertaining operas in the |
| they're being entertained as a matter of | | | | world. If you're thoughtful and helpful, your |
| necessity. They still like the entertainment, but the | | | | customer will remember you fondly forever, |
| rest depends on their mood and your personal | | | | ESPECIALLY if they have no prior opera |
| charm, and should the fillet mignon be | | | | experience. Sounds like an interesting idea, doesn't |
| overcooked, they might become upset. | | | | it? Still, the problem is you don't know much about |
| Maybe you should try something completely | | | | opera, so you wouldn't be able to give your |
| different. Unusual. Unique. Fail safe. | | | | customer a heads-up, etc. |
| Like opera. | | | | Well, the problem is soon remedied ... How soon? |
| Wait a minute, what a minute! OPERA? | | | | (By the way, did I just mention that there are |
| Two problems. One, your customer may not | | | | only sixteen good operas in the entire repertoire? |
| know anything about opera. Two, you may not | | | | Yes, I believe I did). You can attend courses given |
| know anything about opera. | | | | by opera professionals, or you could enroll in |
| Still, you want to be remembered and | | | | music school and spend some years studying |
| appreciated. You want to give your client a | | | | music theory and other opera-related disciplines. |
| once-in-a-lifetime experience. Maybe. Still - opera? | | | | Alternatively, you could listen to my three-hour |
| The problem folks have with opera is they don't | | | | course once (or twice) and become an opera |
| know what's going on when they attend a | | | | expert. Seriously. |
| performance. | | | | |