| I am an online tickets broker with 25 ticket | | | | This is where you can save cash and score last |
| websites and I also own other online businesses | | | | minute bargains. If you want to take your |
| that are not ticket related. I want to share with | | | | chances and buy last minute then don't set your |
| you something that most people don't know | | | | heart on one show. Pick five shows and I can |
| when shopping for Broadway tickets or any other | | | | almost guarantee that you will see at least one of |
| kind of event ticket. | | | | the shows cheap and have good or great seats. |
| If you are thinking about attending a Broadway | | | | Sometimes you will see crazy ticket pricing such |
| Theatre Show, and want to get cheap or | | | | as this as curtain time nears; |
| discount tickets, then you probably already did | | | | - 2 tickets in the front row Center Orchestra for |
| your homework and went online and priced the | | | | Wicked on Broadway $100 each |
| tickets. You also found that some of the prices | | | | - 6 tickets in the front row Center Orchestra for |
| are outrageously high. Here is how the secondary | | | | Wicked on Broadway $400 each You might say |
| ticket market works. By knowing this little bit of | | | | to yourself the price difference is $300 a ticket |
| information you will have a lot going for you when | | | | for the same tickets. Why is this? Here is the |
| you set out to make a purchase. | | | | reason why. One Broadway Broker owns all 8 |
| First of all the whole ticket market is driven by | | | | tickets. Because they are the best seats in the |
| supply and demand. Nothing else determines prices | | | | house he does not want to let the tickets go to |
| except supply and demand. With that being said | | | | waste so he lowers the price on 2 of the tickets |
| let me show you a quick example of how supply | | | | to $100 each hoping to recoup some money. The |
| and demand works. | | | | other 6 tickets they want to try to sell for over |
| You need to know that ticket broker websites | | | | face value to a larger party. If they can't sell the |
| use bidding software. It is up to the ticket seller | | | | tickets you will suddenly see them being offered |
| whether they want to use the bidding software | | | | in discounted pairs again until they are sold. |
| on their listing. What the bidding software does is, | | | | You are always best to buy your tickets as early |
| if a seller lowers or raises the price of their | | | | as possible and not wait to the last minute, |
| tickets then other sellers who have similar tickets | | | | especially during the holiday season. If you will be |
| in the same section and row or general area will | | | | in NYC for 3 days and have the time then |
| also have their prices adjusted automatically so | | | | consider searching for tickets for all three days |
| they can compete with the seller who changed | | | | you will be in the city because then you will have |
| their price and and hopefully sell their tickets. This | | | | the best selection at the best price if you have 3 |
| is done automatically by the bidding software. | | | | days to choose from instead of one. |
| NOT all sellers use bidding software when they sell | | | | One thing you should never do is buy your tickets |
| their tickets through a brokers website. | | | | off the street and pay with cash. Fraudulent fake |
| Another important thing that you need to know is | | | | tickets sales cost consumers tens of millions of |
| that about 2 hours before showtime the demand | | | | dollars a year. Don't get taken by these thief's. |
| for tickets drops and so do the prices most of | | | | Sure Ticket Brokers do charge a surcharge but |
| the time. I have seen front row seats to some | | | | look at the service fee you are paying like an |
| of the best shows on Broadway sell at or below | | | | insurance policy. What would you rather do? Pay |
| cost even on the weekends. | | | | $400 for fake tickets on the street or $400 plus |
| Here is another bit of info. Many Broadway | | | | service fee from a Broker and be guaranteed |
| brokers have contracts with the theater's for a | | | | you won't get robbed and the tickets are real. |
| certain amount of seats. They must buy a certain | | | | I hope I have not made this confusing for you |
| amount of seats to every show as part of the | | | | but it is great useful information if you understand |
| contract. At the last minute they have to sell | | | | it. |
| these tickets for whatever that can get for them | | | | Enjoy the show! |
| to replenish their funds for the next show dates. | | | | |