Broadway musical to open up markets in China

Broadway musicals to China, can be traced backaudience to see authentic performance is exciting,
to 1987. Then staged a "musical instrumentbut it is very difficult to control them. Broadway
salesman" and "fantastic", the Central Operamusical performances and touring in general be
Theatre in Beijing and the National Palace Theaterdivided into two ways. U.S. President Nederlander
bridge was premiered. However, this translation isWorldwide Entertainment, Nederlander, chairman
only performed for the first time. Mainland visitorsof the East Broadway that the musical market as
actually see an original Broadway musical, is theChina has just started, well not to the degree in
2002 "Les Miserables."speech, therefore, the East Broadway after the
      Subsequently, an increasing number ofintroduction of new plays in weeks as a unit, a
Broadway musicals to board the domestic stagecity in a week national tour to form a few
into the audience's attention. However, despitemonths each year performing schedule, and
frequent Broadway musicals into the Chinesegradually build the audience's viewing habits.
market, however, when people spoke about the      In Beijing Oriental Broadway
stage in which those luxury dazzling, extraordinaryInternational Theatre Management Company
ability, star, and the story easy to understandLimited, Chairman Chen Chi new view, the
when, still on the "Broadway," the true meaning ofsuccessful Broadway musical is that it has
the term misleading.established a mature quality to the artistic works
      In fact, Broadway (Broadway) intendedof art into a commercial return of the model, but
for the "broad street", is a New York Manhattanthe key to this model on in the theater.
Avenue of the name. The street to Battery Park      In "Aida" has a stage on the eve of
as a starting point, ran through Manhattan IslandBeijing, with the play of ownership of U.S.
from south to north length of 25 kilometers.Nederlander Global Entertainment Group officially
Today, the heart of Broadway in 42nd Streetreached an agreement with the Expo, Haidian
near Times Square, lined with dozens of homesDistrict, Beijing will build a capacity of 2,000 people
around the theater.in the Broadway flagship theater. Theatre
      Will be truly representative ofcompleted, it will gradually show Nederlander owns
Broadway-quality musicals into China, helping thethe copyright of more than 100 musical.