3 Shops Where to Buy Fashion Smartly in Paris

-link">season by their original owners, and are in quasi
perfect condition.
Paris has become more expensive over the lastStyle is a keyword here. In 'designer depot', there
three years because of the appreciation of theis 'designer'. Thus the selection of brand names
Euro currency. Die-hard fashionistas have had toyou can find in any of these treasure troves
wisen up and be smarter in the way they shop.depends on the style the owner prefers: classic,
Some best-kept-secret shops offer bargains youbourgeois, up and coming, ethnic, boho, and so
cannot decently pass on.forth. It is a fascinating business to enter a
Expensive? A matter of area, mostlydesigner depot, and hunt around for a killer little
Travelers familiar with Paris notice retail pricesskirt or dressy pants made by A-list designers,
paid for similar merchandise vary from one districtand sold for 20% of the regular retail price.
to the other. This is especially true for restaurantsThat's the address, silly!
and clothing. As far as the latter goes, discountNow not all designer depots were created equal,
shops tend to cluster around certain micro-areasand where you go shopping for
which couture designers and upscale clothierspractically-perfect-in-every-way designer clothes is
carefully avoid. Paris is a shopping mosaic.the true measure of your inside knowledge of the
Say, you are on the Boulevard Saint Germain, incity.
the upper part of the Saint Germain des PrésI would like to recommend you three 'petites
district. Designer clothing stores, sidewalk cafésadresses' [the French for 'best-kept-secret places']
et restaurants abound in this area. Draw nearerI selected amongst a host of others.
the river Seine and your footsteps lead youFor those of you, ladies, who like the classic look,
where the art galleries cluster together. Walk a bit'Priscilla' is the shop for you. Priscilla is lady who
to the east, towards rue de Buci, the clothingowns the place. She reveres such signature
stores become less expensive.names as Yves Saint Laurent, Max Mara, Kenzo,
Turn southwards, and from the church of SaintChistian Dior, and Sonya Rykiel. Her prices range
Germain des Prés, take Rue de Rennes,from €60 for a skirt, to €75 for a jacket, to
walking towards the Montparnasse Tower. About€130 for a lady's suit. Priscilla advises you to
200 yards in the Rue de Rennes, your pathrummage around, and come to her place with an
crosses the upscale Rue Du Four which is linedopen mind. The shop is located at 4 rue Mouton-
with more expensive brands. Continue on up theDuvernet, in the 14 th district. The nearest metro
Rue de Rennes, and you will arrive at the Saintstation is Mouton-Duvernet. Its opening hours are
Sulpice metro station. On your right side (west ofbetween 4:00 pm and 7:00 pm on Monday, and
where you are when you face the Montparnassebetween 11:00 am and 7:00 pm from Tuesday to
Tower), the apparel shops in the surroundingSaturday with a one-hour break at 1:30 pm.
streets offer attractive bargains.My next address, 'Le Jupon Rouge', is situated at
Sales, Sales, Sales in Paris!9 rue de Rochechouart in the 9th district. The
In yet another district, close to the Madeleineowner, Tania, describes here designer depot as
Church and the Opera Garnier, large department"colorful, ethnic but not hippie, and certainly not
stores found a home on Boulevard Haussmannclassical in style". Tania offers a selection of up
some 110-140 years ago. Le Printempsand coming French designers such as Bali Barret
department store was constructed there in 1865,(a fencing-style vest for €45, cashmere blend
and the Galeries Lafayette followed suit in 1893.cardigans for €45 to €100) and Vanessa
Department stores offer a very convenient wayBruno (wool jackets, €90). She also carries
of shopping for fashion: thousands of upscalemore established signatures such as Agnès B
items can be found over acres of floor space.(her signature black jacket is offered at €50),
This includes apparel, accessories, perfumes,and vintage Ungaro blouses for €45. Ladies
cosmetics, watches, shoes, and other goodies. Alooking for shoes can fall for pairs of Stephane
great selection, but bargains are far and betweenKelian low-cut Cuban boots (€100), Repetto
except during the sales seasons.ballerina shoes (€40), or vintage low-heel
The latter are a tightly regulated business inhorse-riding boots (€40-70). Tania opens her
France. There are two sales seasons, winter anddoors from Tuesday to Saturday, from 10:30 am
summer. Their starting dates are a matter ofto 7:30 pm with a one-hour lunch break at 1:30
administrative decrees, and each of the twopm.
seasons last six weeks only. The Parisian winterIn a totally different style, Griff-Troc is the
sales season starts at the end of January, thedesigner depot you need to lose yourself into
summer one begins in late June.when you want to go chic-chic-chic. The owner,
Shopping at designer depotsBeatrice, chose to specialize in perennial, classic
But outside the sales seasons, shoppers lookingbasics in perfect condition. Chic has a heftier price
for bargain-basement prices and irresistibletag, of course, but on the upside Griff-Troc
clearances must look elsewhere. It is myoffers brand names for 15-30% of boutique
experience that the best bargain prices on clothingprices. On the shelves at the time I wrote this
offered in Paris are found at designer depots.article, Beatrice had a Chanel suit for €1000 (vs.
Though it has become a brand name in North€5000 at Chanel's), a brand-new Chloe bag for
America, a designer depot is in fact a form of€800 (instead of €1200), several astounding
commerce. People like you and me bring in clothesevening dresses priced between €1200 and
we don't want to wear anymore, and get a little€1500 (Chloe, Dior, D&G, Valentino), and
money from the shop owner who will resell ourHermès silk scarfs on offer for only €150. She
garments for a little more money to other people.maintains a full selection of bags, jewels, and
I can see already a few eyebrows raised, theirfragrances. Chic classic never dies, who cares
rightful owners objecting that designer depots areabout whether your Chanel suit is this season's or
only glorified thrift shops or consignment stores.not? The busy boutique is located in the posh
Not so in Paris.section of the 17 th district, at 119 Boulevard
Parisian designer depots are usually owned andMalesherbes. The nearest metro stations are
managed by ladies with a flair for fashion. AVilliers and Monceau. Its opening hours are
number of them have a professional experience inbetween 10:30 am and 7:00 pm, from Monday to
the fashion industry, and if invited to do so, mostSaturday.
of them can tell you right away which dress fitsOpening my address book for you
you well.... and which skirt makes you look like youI will come back to you with other names and
dressed with a potato bag.addresses in future articles on this topic. I
Parisian fashion retailers have quite an educatedpersonally enjoy shopping these boutiques, and
eye, and owners of designer depots are nobased on the number of smartly dressed women
exception to this rule. And so it goes for theI spot there, I am not alone in the belief that such
quality of the merchandise they buy, though tobargains cannot be let pass. Till then, I salute all
each owner her own style. They offer itemsunrepentant fashion shoppers!
which have seldom been worn more than one