Musicals a world full of music


Television And The Net- Growing Together, Not Apart

The old fashioned wall posters that featuredimportant with regard to the premieres of new
TV and movie stars along with rock bands andshows and the launch of new seasons. Web fan
that highlighted generations of teen-agesites provide the opportunity for the TV
bedrooms have been overshadowed, if notnetworks to premiere character outlines and
replaced, by fan sites on the Internet. Thereeven selected promotional clips. This was
are untold tens (hundreds?) of thousands ofpreviously the exclusive domain of morning
them, ranging from amateur idol worship tonews programs and entertainment news
sophisticated collections of information,magazines  like  Entertainment  Tonight.
photos and often video clips of the person,
or  shows  being  lionized.In  the  World  of  Sports
For the most part, fan sites can uploadIn the sports world, there are several gaming
photos and small clips from films under thesites - particularly in the UK - that invite
"fair use" policy. Generally speaking, fairviewers to upload their personal videos or
use is a court-defined copyright principlephotos of pro athletes or games. The entire
based on the belief that the public issports industry, including the gaming
entitled to freely use portions ofsegment, is TV driven. Some sites pay for
copyrighted materials for purposes ofthis content. In this country as in Europe,
commentary and criticism. Short clips ormany of the media savvy pro athletes have
stills of a program or film are usuallytheir own websites. Controversial pros such
covered  under  fair  use.as Barry Bonds and Terrell Owens use those
sites to respond to negative news coverage;
Turning  Fandom  into  Big  Businessyou will often see their personal blogs
quoted in sports stories. Some athletes
Like most everything else on the Internet,peddle their own autographed memorabilia over
people are finding ways to make money fromtheir  web  sites.
the phenomenon. There are indexes of TV fan
sites that are peppered with advertising.TV  Personalities
Sites for the soap opera stars provide
particularly potent advertisingMany teen TV and music personalities also
opportunities. There are "official" andhave their own websites and provide
unofficial sites dedicated to public figures(ostensibly) personal updates on their lives,
in the entertainment world. Many of thecareers, etc. It has changed the nature of
unofficial sites have advertising as well,teen idol worship by bringing the entertainer
while the official sites often peddlemuch closer to the fan. These personal "star"
memorabilia. For that matter, so do thesites have proven to be productive publicity
unofficial  sites.and outreach tools for performers seeking to
build a following among the 12-24 age group.
Any  Press  is  Good  PressThey have also helped to build ratings for
the  TV  shows  starring  these young actors.
What the entertainment industry has learned
is that, generally, fan sites have a positiveis a site dedicated to television and film
impact on the entertainer or entertainersindustry gossip, news and images. You can
featured. The old adage about negative newsfind television show clips there, presumably
coverage is "Print anything you want aboutplaced with permission from the studio. An
me, just spell my name properly." In otherimportant component of their content,
words, any coverage is good coverage, anyhowever, is the index of fan pages for stars
exposure is good exposure. The really shortof all types - music, movies, TV. All of this
version  is  "there's  no  bad  press."content including the fan sites is interlaced
with advertising for upcoming movies and many
For television, this is particularlynon-entertainment, online products.



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