| You've worked hard to write a book. You're | | | | producers in your area and right around the |
| ready to sell your book in bookstores, on the | | | | country. Remember, promoting your book on |
| web, and wherever else folks will buy your book. | | | | radio doesn't require you to be in the studio of |
| But you've got to promote your book yourself. It | | | | the radio station. Interviews can be done from |
| doesn't matter whether you have a traditionally | | | | your living room, or your office. They can be |
| published book, a self-published book, or an ebook, | | | | done while sitting in your underwear at the |
| you're the one responsible for promoting it. The | | | | kitchen table. Just as long as you've got a |
| book publisher will put resources into your book if | | | | telephone, you're in business. |
| it takes off, but not until. So this is your job | | | | When the producer calls, (and she will if your |
| regardless of the efforts of anyone else. | | | | press release is powerful enough) your audition |
| The strategy? Use your time as effectively as | | | | begins immediately. So turn on your enthusiasm, |
| possible. Work on the techniques that have | | | | your charm and your suitability as a talk-show |
| proven effective time and time again for book | | | | guest. The decision is being made on the |
| promotion. | | | | telephone even as you speak. |
| The biggest one? Radio talk shows. They're | | | | Make sure your press release has several |
| simple, they're straightforward, they're not difficult | | | | outstanding questions the radio host could ask |
| and, because of the logistics of the medium, you | | | | you and that you could answer profoundly. |
| can literally be on radio, promoting your book, | | | | By the way, the producer will be asking you for a |
| from the comfort of your own home, dressed in | | | | couple of these answers while she has you on the |
| your underwear if that's what you want. | | | | telephone. So don't hold back when you talk to |
| Countless numbers of successful book authors | | | | that radio producer. |
| have made their success, from a standing start, | | | | Prepare for that radio talk show. Know the name |
| by using the radio waves of the world relentlessly. | | | | and proper pronunciation for the host. Also, know |
| So here's a quick tip sheet on how you can do | | | | some of the surrounding geography, so you can |
| the same and start creating big sales for your | | | | say something like, "hey, we haven't heard from |
| book, almost instantly! Create a time budget. You | | | | anyone in the Braewood area" if it's a phone-in |
| can easily promote your book without money, | | | | show. |
| but not without time. Think about one hour or so | | | | Try to get on phone-in shows if possible. They're |
| each day and then increase that as success | | | | a lot easier because the people who call in will |
| accumulates. | | | | have basic questions you can knock out of the |
| Write a press release (a sales letter, really) selling | | | | park. To encourage people calling in, tell the |
| your value as a talk-show guest. After you've | | | | producer ahead of time that you'll give away a |
| finished, read it and ask yourself if this release | | | | couple of copies of your book to callers picked at |
| would compel you, really compel you (if you were | | | | random. |
| a radio producer) to have you on the show as a | | | | Make sure you know ahead of time where people |
| guest. | | | | can buy your book in that area. Then, tell the |
| Send your press release to radio talk show | | | | listeners that information. |